2
The 30-Day Pipeline

Module 2

Funnel Live
5 lessons · 54 minutes

What we cover

  1. 1Clone the funnel, get a live URL9 min
  2. 2Write your offer copy: the bridge and the three pillars12 min
  3. 3Ship the opt-in page10 min
  4. 4The breakdown page: your video and your calendar11 min
  5. 5Intake form, tracking, and the go-live gate12 min
1
Module 2 · Lesson 1

Clone the funnel, get a live URL

9 min
ON SCREEN: Face for the first 40 seconds, then screen share of the GHL sub-account (Sites, Funnels, New Funnel, template import, page settings, domain attach, Publish), then back to face for the last 20 seconds.
Module 2 · Lesson 1 · by the end of this lesson
You have a three-page funnel published on your own domain with placeholder copy, so every later lesson edits a page that already exists instead of arguing with a blank canvas.
Module 2 · Lesson 1
/startThe opt-in
Your ads point here. Its only job is to make someone want the next click.
/breakdownThe breakdown
Video on top, booking calendar underneath. Already sold? Just scroll.
/bookedBooked
The confirmation, and what happens next.
Publish first, write second. Every later lesson edits a page that already exists.
Module 2 · Lesson 1 · the shape of this lesson
01
Those three slugs are pre-decided and I want you to leave them exactly as they are
02
One resource for this lesson
03
Next video is the one that actually decides whether this thing books calls
04
Most people do that backwards
The order matters
Module 2 · Lesson 1
01

Those three slugs are pre-decided and I want you to leave them exactly as they are

Module 2 · Lesson 1
02

One resource for this lesson

Module 2 · Lesson 1
03

Next video is the one that actually decides whether this thing books calls

Module 2 · Lesson 1
04

Most people do that backwards

Module 2 · Lesson 1 · the worksheet for this lesson
W2.1THE FUNNEL MAP
┌─────────────────────────────────────────────────────────────┐
│ OBJECTIVE │
│ Prove your funnel exists at a real address that other │
│ people can reach. Three pages, your domain, published. │
│ You cannot complete this sheet without having published. │
└─────────────────────────────────────────────────────────────┘
STEP 1, Name the funnel
What did you name the funnel in GHL? (Format: Business Name - DMP)
STEP 2, Record your three live URLs
Paste the full live URL of your opt-in page (ends in /start):
https://
Paste the full live URL of your breakdown page (ends in /breakdown):
https://
Paste the full live URL of your booked page (ends in /booked):
https://
STEP 3, The phone test
Open the /start URL on your phone, not your laptop.
☐ It loads
☐ It is on my own domain, not a leadconnector or msgsndr link
Continues. Full worksheet in the resources below this video
Module 2 · Lesson 1 · you leave this lesson with

A live three-page funnel on the member's own domain: /start, /breakdown, /booked. Placeholder copy, real URL, loads on mobile.

Worksheet 2.1 is in the resources below this video
2
Module 2 · Lesson 2

Write your offer copy: the bridge and the three pillars

12 min
ON SCREEN: Face for the open and the theory beat (about 2 minutes total, split), then screen share of the Copy Brief document being filled in live for a worked example, then the swipe file being scrolled, then the finished twelve-section output. Face again for the close.
Module 2 · Lesson 2 · by the end of this lesson
You have a finished set of page copy for all twelve sections, written from your own offer using the bridge and three-pillar structure, saved and ready to paste. No blank cursor, no guessing.
Module 2 · Lesson 2
01

If you have results, use them, exactly as they happened, with the client's permission to name them

Module 2 · Lesson 2
02

On a call, before you pitch anything, you say a version of this

Module 2 · Lesson 2
03

Pain in one sentence

Module 2 · Lesson 2
04

And then the field marked optional that is not optional as far as I am concerned

Module 2 · Lesson 2 · the worksheet for this lesson
W2.2THE OFFER COPY WORKSHEET
┌─────────────────────────────────────────────────────────────┐
│ OBJECTIVE │
│ Get your offer out of your head and into the shape the page │
│ needs. When this sheet is full, Part A of the Copy Brief │
│ fills itself in ten minutes. │
│ Block 90 minutes. Do it in one sitting. │
└─────────────────────────────────────────────────────────────┘
STEP 1, The pain, in their words
Write the last thing a real customer or prospect actually said to you
about this problem. Their words, not yours. If you cannot remember one,
go and find a message in your phone and copy it.
What does that problem cost them? Give a number or a unit.
Money Hours Other
Why does the obvious solution fail them? One sentence.
STEP 2, Name the villain
Give the problem a name. Three words or fewer. Capital letters.
Bad: poor lead management. Good: The Quote-And-Pray Cycle.
Continues. Full worksheet in the resources below this video
Module 2 · Lesson 2 · you leave this lesson with

A completed Offer Copy Brief (Part A) plus the generated twelve-section copy output, saved as a document. Every headline, every card, every FAQ answer written and ready to paste in the next lesson.

Worksheet 2.2 is in the resources below this video
3
Module 2 · Lesson 3

Ship the opt-in page

10 min
ON SCREEN: Screen share throughout, GHL funnel builder on the /start page with the copy document open in a second window, cutting between the two. Mobile preview at the end. Face for the last 30 seconds.
Module 2 · Lesson 3 · by the end of this lesson
Your opt-in page carries your real copy, your real proof, and passes the six-point above-the-fold check that most funnels fail.
Module 2 · Lesson 3
01

Common mistake right here

Module 2 · Lesson 3
02

One last thing and it costs you two minutes

Module 2 · Lesson 3
03

Here is the one formatting rule that makes this page look like ours and not like a template

Module 2 · Lesson 3
04

Jump to section eleven, the final call to action

Module 2 · Lesson 3 · the worksheet for this lesson
W2.3THE OPT-IN PAGE AUDIT
┌─────────────────────────────────────────────────────────────┐
│ OBJECTIVE │
│ Confirm your opt-in page carries your real copy and survives │
│ contact with a real phone and a real stranger. │
│ You must have the page published to complete this sheet. │
└─────────────────────────────────────────────────────────────┘
STEP 1, Section-by-section paste check
Tick only when the section on the LIVE page matches your copy
document. Not the builder. The live page.
☐ Section 2, hero headline (and 2-3 words in gold italic, no more)
☐ Section 2, subheadline (30 words or fewer)
☐ Section 2, primary CTA button
☐ Section 2, trust strip (logos OR numbered claim, not both)
☐ Section 3, problem paragraph 1
☐ Section 3, problem paragraph 2
☐ Section 3, villain callout
☐ Section 4, card 1 (strongest pillar)
☐ Section 4, card 2
☐ Section 4, card 3
☐ Section 11, final CTA headline
Continues. Full worksheet in the resources below this video
Module 2 · Lesson 3 · you leave this lesson with

The opt-in page (/start) live with the member's real copy in sections 1 to 4 and 11 to 12, real proof or a true numbered claim, and a passing above-the-fold audit on mobile.

Worksheet 2.3 is in the resources below this video
4
Module 2 · Lesson 4

The breakdown page: your video and your calendar

11 min
ON SCREEN: Face for the video-recording beat (about 3 minutes), then screen share of the GHL builder on the /breakdown page, the video embed, the calendar embed, then a live test booking flowing through to the pipeline board.
Module 2 · Lesson 4 · by the end of this lesson
Your breakdown page is live with your video and your booking calendar on one screen, and a real test appointment has landed in your pipeline.
Module 2 · Lesson 4
01

This is the page that turns a click into an appointment

Module 2 · Lesson 4
02

One default I have pre-decided for you

Module 2 · Lesson 4
03

And if you genuinely cannot get a video recorded this week, do not let it stop the page going live

Module 2 · Lesson 4
04

Last video in this module

Module 2 · Lesson 4 · the worksheet for this lesson
W2.4VIDEO SCRIPT AND BOOKING TEST
┌─────────────────────────────────────────────────────────────┐
│ OBJECTIVE │
│ Write and record a two-minute video, embed your calendar, │
│ and prove a real booking reaches your pipeline on its own. │
└─────────────────────────────────────────────────────────────┘
PART 1, WRITE THE SCRIPT (six beats, roughly 280 words total)
BEAT 1, HOOK (0:00-0:08, about 20 words)
One sentence naming your villain. No greeting, no name, no company.
BEAT 2, MECHANISM (0:08-0:45, about 85 words)
Why does the problem actually happen? Explain the cause, not your
service.
BEAT 3, THE COST (0:45-1:05, about 45 words)
What is it costing them right now, in their own units?
Continues. Full worksheet in the resources below this video
Module 2 · Lesson 4 · you leave this lesson with

The /breakdown page live with an embedded video and an embedded booking calendar, plus one completed test booking visible in the Call Booked stage of the pipeline.

Worksheet 2.4 is in the resources below this video
5
Module 2 · Lesson 5

Intake form, tracking, and the go-live gate

12 min
ON SCREEN: Screen share throughout: GHL Forms builder, hidden fields, the /booked page, the tracking settings, then the browser pixel helper showing events fire, then the checklist document. Face for the last 45 seconds.
Module 2 · Lesson 5 · by the end of this lesson
Your funnel is finished and signed off: ten-field intake form wired, confirmation page live, tracking firing, full smoke test passed, and the go-live checklist ticked line by line.
Module 2 · Lesson 5
01

The smoke test at the end of it is the important part

Module 2 · Lesson 5
02

Here is why, because you will get advice to the contrary from every conversion blog on the internet

Module 2 · Lesson 5
03

By the end of twelve minutes this funnel is finished and signed off

Module 2 · Lesson 5
04

Those last two are the reason this is called the Decision Maker Pipeline

Module 2 · Lesson 5 · the worksheet for this lesson
W2.5THE GO-LIVE GATE
┌─────────────────────────────────────────────────────────────┐
│ OBJECTIVE │
│ Sign your own funnel off. Until every line here is ticked, │
│ you do not spend money on traffic in Module 3. │
│ This sheet is the gate. Do not tick ahead. │
└─────────────────────────────────────────────────────────────┘
STEP 1, The intake form
☐ All 10 visible fields present and in order
☐ Role is a dropdown with 4 options, no free text
☐ Timeline is a dropdown
☐ Decision authority is a dropdown
☐ EU consent checkbox present and REQUIRED (if selling into EU/UK/MT)
☐ Privacy policy link works and goes to a real page
All seven hidden fields present?
☐ utm_source ☐ utm_medium ☐ utm_campaign ☐ utm_content
☐ client_id ☐ original_landing_url ☐ ad_creative_id
STEP 2, The confirmation page
☐ Booking details block shows date, time and how the call happens
☐ Add-to-calendar buttons work (test at least one)
☐ "What to bring" names TWO specific numbers, and says a guess is fine
Continues. Full worksheet in the resources below this video
Module 2 · Lesson 5 · you leave this lesson with

The ten-field intake form live with hidden UTM capture, the /booked confirmation page live, pixel and analytics firing on all three pages, a completed end-to-end smoke test, and a signed Module 2 Go-Live Checklist.

Worksheet 2.5 is in the resources below this video
End of Module 2

Post your proof
in the community

Nothing unlocks until it is up.
All modules
← → to move · N for notes · F for full screen