2The Eight Stages, and Why You Are Not Renaming Them10 min
3Your Calendar, Built to Get Shown Up To12 min
4The Intake Form, Live, and the Five Switches11 min
5DNS Day: Two Subdomains, One Sitting10 min
6Email Warm-Up, Started7 min
7When It Breaks: The Eight Things That Go Wrong, and the Go-Live Gate11 min
1
Module 1 · Lesson 1
Get Your Sub-Account, and Log Into It
9 min
ON SCREEN: Face for the first 30 seconds, then screen share for the rest. Share 1: the Build Request Form inside the classroom. Share 2: the login page at app.thegrowthbully.com. Share 3: a clean demo sub-account launchpad with no real client data on screen. Face again for the last 20 seconds.
Module 1 · Lesson 1 · by the end of this lesson
You have a live CRM sub-account branded as your business, you are logged in with 2FA on, and you know what the six things in the left sidebar do.
Module 1 · Lesson 1
01
One thing to get straight before we start, because it will save you an hour of hunting
Module 1 · Lesson 1
02
Last job for this lesson
Module 1 · Lesson 1
03
Then do this immediately
Module 1 · Lesson 1
04
By the end of this you will have a working sub-account, branded as your business, with the entire Decision Maker Pipeline already sitting inside it
Module 1 · Lesson 1 · the worksheet for this lesson
W1.1YOUR SUB-ACCOUNT
=== OBJECTIVE ===
Get a live, branded CRM sub-account provisioned, log into it, secure it, and confirm your brand settings landed correctly.
=== STEPS ===
STEP 1. Gather your six assets BEFORE you open the request form.
Tick when you have the file or the answer in front of you:
[ ] Legal business name
[ ] Brand name (what customers call you)
[ ] Registered postal address
[ ] Square logo, 512x512 or larger, PNG
[ ] Favicon, 32x32 PNG (or note "use logo")
[ ] Primary brand hex code
STEP 2. Submit the Build Request Form.
Write the exact brand name you submitted. This becomes your sub-account name and your email sender name, so copy it character for character:
Which timezone did you submit?
Why that timezone? (Answer with where the majority of your buyers physically are, not where you are sitting.)
Date and time you submitted the form:
Continues. Full worksheet in the resources below this video
Module 1 · Lesson 1 · you leave this lesson with
A live, branded GHL sub-account with the TGB Decision Maker snapshot applied, member logged in, 2FA enabled, logo, favicon, brand colour, support email and sender name set.
Worksheet 1.1 is in the resources below this video
2
Module 1 · Lesson 2
The Eight Stages, and Why You Are Not Renaming Them
10 min
ON SCREEN: Screen share throughout, camera bubble bottom right. Opportunities board in a clean demo sub-account with 5 or 6 anonymous sample opportunities spread across the stages. Drag actions performed live. Brief switch to the Settings > Custom Fields list.
Module 1 · Lesson 2 · by the end of this lesson
Your pipeline is verified with all 8 stages and 6 custom fields present, and you have moved a real test opportunity through it by hand so you know how the board works.
Module 1 · Lesson 2
Not a Fit is about them. Lost is about you.
Module 1 · Lesson 2
01
Here is the bit most people get wrong, so pay attention for twenty seconds
Module 1 · Lesson 2
02
I am not being precious
Module 1 · Lesson 2
03
And that is it
Module 1 · Lesson 2
04
This is a single opportunity
Module 1 · Lesson 2 · the worksheet for this lesson
W1.2YOUR PIPELINE
=== OBJECTIVE ===
Verify the 8-stage Decision Maker Pipeline and the 6 v2 custom fields arrived intact, and prove you can work the board by moving a test opportunity through it.
=== STEPS ===
STEP 1. Count your stages.
Go to Opportunities. Write the stage names down in the order they appear on your screen, left to right. Do not copy them from the video. Read them off your own account:
1.
2.
3.
4.
5.
6.
7.
8.
Do all eight match the video, in this order? (YES / NO)
If NO, write your location ID and the words "snapshot mismatch" here, then raise a ticket before doing anything else:
STEP 2. Verify your six custom fields.
Settings > Custom Fields. Tick each one you can actually see on screen:
[ ] Lead Temperature
Continues. Full worksheet in the resources below this video
Module 1 · Lesson 2 · you leave this lesson with
A verified 8-stage Decision Maker Pipeline with the 6 v2 custom fields confirmed present, plus one test opportunity created and dragged from New Lead to Call Booked to Won.
Worksheet 1.2 is in the resources below this video
3
Module 1 · Lesson 3
Your Calendar, Built to Get Shown Up To
12 min
ON SCREEN: Screen share throughout. Calendars > Calendar Settings > Create Calendar in a demo sub-account. Then the connected Google Calendar integration screen. Then the live booking page opened in an incognito window, booked live on camera. End on the appointment appearing in both the sub-account and the personal calendar.
Module 1 · Lesson 3 · by the end of this lesson
You have a live booking link with the show-up settings already decided for you, connected two-way to your real calendar, and you have booked yourself into it to prove it works.
Module 1 · Lesson 3
01
Here is why, because you will want to argue
Module 1 · Lesson 3
02
Pick the hours when you are sharp and you will not be interrupted
Module 1 · Lesson 3
03
The goal of this video is not to make you a booking link
Module 1 · Lesson 3
04
Buffer before, fifteen minutes
Module 1 · Lesson 3 · the worksheet for this lesson
W1.3YOUR CALENDAR
=== OBJECTIVE ===
Publish a live 30-minute booking link with the show-up settings applied, synced two-way to your real calendar, and proven by a real test booking.
=== STEPS ===
STEP 1. Name the call.
What did you name your calendar? (Copy it exactly as it appears in the account.)
Why that name? What does a stranger think they are getting when they see it in their diary?
Banned words check. Tick to confirm your name contains NONE of these:
[ ] "Free"
[ ] "Quick"
[ ] "No obligation"
[ ] "Chat"
STEP 2. Confirm the settings that were decided for you.
Write the value that is actually showing in your account, not the value you remember from the video:
Duration: minutes
Buffer before: minutes
Buffer after: minutes
Minimum notice: hours
Maximum lookahead: days
Continues. Full worksheet in the resources below this video
Module 1 · Lesson 3 · you leave this lesson with
A live, publicly bookable 30-minute Growth Session calendar with buffers, minimum notice, lookahead and availability set, two-way synced to the member's real calendar, plus one real test booking made and then cancelled.
Worksheet 1.3 is in the resources below this video
4
Module 1 · Lesson 4
The Intake Form, Live, and the Five Switches
11 min
ON SCREEN: Screen share throughout. Marketing > Forms > the Decision Maker Intake Form in edit view. Then Automation > Workflows list. Then a live form submission in an incognito window. Then split attention: the Opportunities board, the inbox on screen, and a phone held up or screen-recorded showing the SMS and the owner notification.
Module 1 · Lesson 4 · by the end of this lesson
Your 10-question intake form is live and attached to the calendar, the five lead-response workflows are published, and you have watched a real test lead trigger all of them.
Module 1 · Lesson 4
01
W1, New Lead Instant Response
Module 1 · Lesson 4
02
One more thing on this screen
Module 1 · Lesson 4
03
And that is it
Module 1 · Lesson 4 · the worksheet for this lesson
W1.4FORM LIVE, AUTOMATIONS ON
=== OBJECTIVE ===
Publish your intake form, switch on the five lead-response workflows, and verify the whole chain with a real test lead.
=== STEPS ===
STEP 1. Verify your ten fields.
Open the form and tick each field you can see. Do not tick from memory:
[ ] First name
[ ] Last name
[ ] Email
[ ] Mobile (with country code, required)
[ ] Company name
[ ] What's your role (dropdown)
[ ] Industry (text)
[ ] Timeline (dropdown)
[ ] Decision authority (dropdown)
[ ] Anything we should know (long text)
Did you add any fields? (YES / NO)
If YES, write them and write why you could not live without them:
STEP 2. Consent.
Do you sell to anyone in the EU, UK or Malta? (YES / NO)
Continues. Full worksheet in the resources below this video
Module 1 · Lesson 4 · you leave this lesson with
A live intake form with 10 fields and GDPR consent, attached to the calendar and available at a public URL, plus workflows W1, W2, W3, W4 and W5 moved from Draft to Published, verified by one end-to-end test lead.
Worksheet 1.4 is in the resources below this video
5
Module 1 · Lesson 5
DNS Day: Two Subdomains, One Sitting
10 min
ON SCREEN: Screen share throughout. Sub-account Settings > Domains, then Settings > Email Services > Dedicated Domain. Then a real DNS panel (use a demo domain on Cloudflare, no client domains visible) showing the CNAME and the TXT records being pasted in. End on both screens showing Pending.
Module 1 · Lesson 5 · by the end of this lesson
Both subdomains are submitted and pending verification: the funnel subdomain that will host your pages, and the sending subdomain that makes your emails land.
Module 1 · Lesson 5
01
One thing before we start
Module 1 · Lesson 5
02
And here is the reason, which nobody explains and which will save your business later
Module 1 · Lesson 5
03
Now the four email records, same way, one at a time
Module 1 · Lesson 5
04
Use a subdomain, not your root domain
Module 1 · Lesson 5
05
Back to your two tabs, hit verify on each
Module 1 · Lesson 5 · the worksheet for this lesson
W1.5DNS DAY
=== OBJECTIVE ===
Add both subdomains at the registrar in one sitting and get both into Pending verification.
=== STEPS ===
STEP 1. Access check. Do this before anything else.
Who controls the DNS for your domain? (you / your web developer / your host / you do not know)
Where is it managed? (GoDaddy, Cloudflare, Namecheap, IONOS, other)
[ ] I can log in right now, myself
[ ] I sent the records to my web developer using the template email
If you sent it out, write the date you sent it and the date you expect it back (48 hours is the SLA you asked for):
Sent: Expected back:
STEP 2. Choose your two subdomains. Write them out in full.
Funnel subdomain (where your Module 2 pages will live):
.
Sending subdomain (where email goes out from):
.
Confirm these are DIFFERENT from each other, and neither is your root domain:
[ ] They are different
[ ] Neither one is my bare root domain
Continues. Full worksheet in the resources below this video
Module 1 · Lesson 5 · you leave this lesson with
Funnel subdomain CNAME added and submitted for verification, plus sending subdomain created with SPF, DKIM, DMARC and return-path records added at the registrar. Both in Pending state, with a verification check scheduled for 24 hours later.
Worksheet 1.5 is in the resources below this video
6
Module 1 · Lesson 6
Email Warm-Up, Started
7 min
ON SCREEN: Screen share. Settings > Email Services showing Verified. Then the warm-up schedule PDF on screen as a table. Then building the twenty-contact Friendlies list in Contacts, and sending the day-one email. End on face.
Module 1 · Lesson 6 · by the end of this lesson
Your sending domain is verified and day one of a fourteen-day warm-up ramp has actually been sent, with the volume schedule written down and twenty reply-friendly contacts loaded.
Module 1 · Lesson 6
01
Here is the situation, in plain terms
Module 1 · Lesson 6
02
Days one to three, five emails a day
Module 1 · Lesson 6
03
You need twenty people who will open your email and reply to it
Module 1 · Lesson 6
04
Now the emails themselves
Module 1 · Lesson 6 · the worksheet for this lesson
W1.6WARM-UP STARTED
=== OBJECTIVE ===
Confirm your sending domain is verified, build a 20-person Friendlies list, send day one, and put the 14-day ramp in your calendar.
=== STEPS ===
STEP 1. Verification gate.
What does Settings > Email Services say for your sending domain? (Verified / Pending / Failed)
If it does not say Verified, STOP. Go back to Worksheet 1.5 Step 6. Do not continue.
Date verified:
STEP 2. Build your Friendlies list.
Write twenty names. Real people who will actually reply to you. If you cannot get to twenty, write who you will ask in the community to make up the difference.
1. 11.
2. 12.
3. 13.
4. 14.
5. 15.
6. 16.
7. 17.
8. 18.
9. 19.
10. 20.
Continues. Full worksheet in the resources below this video
Module 1 · Lesson 6 · you leave this lesson with
Verified sending domain, a 20-contact Friendlies list built in the CRM, day one of the warm-up ramp sent, and the 14-day volume schedule written into the member's calendar.
Worksheet 1.6 is in the resources below this video
7
Module 1 · Lesson 7
When It Breaks: The Eight Things That Go Wrong, and the Go-Live Gate
11 min
ON SCREEN: Screen share throughout. Deliberately reproduce each failure on a demo sub-account and fix it live: a workflow left in Draft, a filtered pipeline view, a broken DNS record, a calendar with no availability, a form with no workflow trigger. Then the Skool support post format. Then the go-live checklist on screen, ticked off live.
Module 1 · Lesson 7 · by the end of this lesson
You can diagnose and fix the eight failures that actually happen, you know how to raise a ticket that gets answered inside 48 hours, and you have run the Module 1 go-live checklist end to end.
Module 1 · Lesson 7
01
Sub-account live and branded
Module 1 · Lesson 7
02
If you are mid warm-up, that is expected and it is fine
Module 1 · Lesson 7 · the worksheet for this lesson
W1.7FIX IT, THEN GATE IT
=== OBJECTIVE ===
Diagnose and fix whatever is broken in your build, then pass the Module 1 Go-Live Checklist.
=== STEPS ===
STEP 1. What is broken right now?
Be honest. List every single thing in your build that is not working, or that you are unsure about. If nothing is broken, write NOTHING and move to Step 3.
1.
2.
3.
4.
STEP 2. Run the eight checks.
For each of your problems above, work down this list and tick the ones you checked:
[ ] 1. Pipeline filters and date range cleared
[ ] 2. Workflow status is Published, not Draft (exactly 5 published)
[ ] 3. Calendar has real availability blocks, notice is shorter than lookahead, checked in incognito
[ ] 4. DNS: waited 24h, no double-domain in the name field, proxy off, DKIM re-pasted fresh
[ ] 5. Spam: registered address in footer, sending domain Verified, no links or images in warm-up sends
[ ] 6. Contact came in via the Decision Maker Intake Form, not an import or manual add