The 30-Day Pipeline

Module 0

Foundations & Offer

6 lessons · 53 minutes

What we cover

1Start here. What this is, what it is not.6 min
2The Roadmap. Your next 90 days.9 min
3Your Offer One-Pager11 min
4Your Decision Maker Map11 min
5What you can actually afford to spend10 min
6Lock it and book your Offer Audit6 min

Module 0 · Lesson 1

Start here. What this is, what it is not.

6 min

ON SCREEN: Face, full frame, no slides, for the first four minutes. One screen share of the Skool classroom sidebar with Module 0 open. Back to face for the close.

Module 0 · Lesson 1 · by the end of this lesson

You know exactly what you bought, what you are on the hook for, and whether you should be in this room at all. You have introduced yourself and put build time in your calendar.

Module 0 · Lesson 1

And this is step one

Module 0 · Lesson 1

Here is the promise, and it is the only one I make

Module 0 · Lesson 1

This is the same system we run for a global denim brand, for a national energy supplier, for a commercial solar installer, and for a multi-site trades business

Module 0 · Lesson 1

This is not a promise that you will make money

Module 0 · Lesson 1

This is not a course

Module 0 · Lesson 1 · the worksheet for this lesson

W0.1START HERE

OBJECTIVE

Get on the record and get the time booked. You cannot build a pipeline in the gaps between other things.

STEP 1. Decide if you are in the right room.

Tick every box that is true. If you cannot tick all four, message Stephen before you go further.

I am not a marketing agency or a marketing freelancer selling into the same market as TGB.

I sell something with a price of at least a few hundred euro, where a phone call or a meeting happens before money changes hands.

I can find three hours a week for four weeks, on top of one group call.

I can put money behind ads from Month 2. Not a fortune, but a real daily number I can sustain for 30 days.

STEP 2. Write your intro post.

Write it here first, then paste it into the Skool community tab.

My business does:

I sell to (be specific, a job title or a household, not "everyone"):

The ONE number I want to move in the next 90 days is:

Where that number sits today (write the real figure, even if it is zero):

Example, so you can see the shape: "We install commercial solar in the north. I sell to facilities managers at warehouses and hotels. The one number is site surveys booked per month. Today it is 3."

STEP 3. Book the time.

Continues. Full worksheet in the resources below this video

Module 0 · Lesson 1 · you leave this lesson with

Your intro post live in the Skool community (business, buyer, one 90-day number) plus three recurring 90-minute Pipeline Build blocks in your calendar for the next four weeks.

Worksheet 0.1 is in the resources below this video

Module 0 · Lesson 2

The Roadmap. Your next 90 days.

9 min

ON SCREEN: Screen share of the Roadmap one-pager for the first half. Then the Skool classroom sidebar to show what opens when. Then a live calendar on screen while you date the twelve weeks. Face in the bubble throughout, full face for the last 45 seconds.

Module 0 · Lesson 2 · by the end of this lesson

You know what happens in every one of the next twelve weeks, what opens when, and the five things you must have in hand before Module 1 or you will stall on the first build.

Module 0 · Lesson 2

Three phases. Same order as your three payments.

Module 0 · Lesson 2 · the shape of this lesson

Module 0 · Lesson 2

Month 1 is BUILD

Module 0 · Lesson 2

Module 0 is open now, day one

Module 0 · Lesson 2

Mechanically, here is what happens

Module 0 · Lesson 2

Four, a daily ad budget you can hold for 30 days from Month 2

Module 0 · Lesson 2 · the worksheet for this lesson

W0.2THE ROADMAP

OBJECTIVE

Turn the programme into dates in your own calendar, and prove you have the five things Module 1 needs before Module 1 needs them.

STEP 1. Date the twelve weeks.

Write the real calendar date next to each. These must also exist as events in your calendar.

Week 1 start date:

PIPELINE LIVE DEADLINE (Friday of week 4):

ADS RUNNING, REVIEW SPEND (Friday of week 8):

GRADUATION REVIEW (Friday of week 12):

Weekly group call, day and time:

Twelve weekly call events are in my calendar as a recurring series.

STEP 2. The five prerequisites. Do not tick from memory. Go and check.

1. DOMAIN

Domain name:

Where the DNS is managed (registrar or host):

Can I log in and add a DNS record right now? YES / NO

If NO, what is my next action and by when:

2. BUSINESS EMAIL

Email address on that domain:

Am I the admin of the mailbox? YES / NO

If NO, who is and when am I speaking to them:

Continues. Full worksheet in the resources below this video

Module 0 · Lesson 2 · you leave this lesson with

Your 90-day plan dated with real calendar dates and posted in the community, plus the Module 1 Prerequisite Checklist confirmed line by line (domain, business email, Meta business assets, ad budget floor, payment card).

Worksheet 0.2 is in the resources below this video

Module 0 · Lesson 3

Your Offer One-Pager

11 min

ON SCREEN: Split. Start on face for 40 seconds. Then screen share the blank Offer One-Pager template. Then side by side with the filled worked example (TGB's own Decision Maker Pipeline one-pager) while you compare the two. Fill the template live on screen for a made-up business. End on face.

Module 0 · Lesson 3 · by the end of this lesson

You have your entire offer on one page: one buyer, one problem, one outcome with a number and a timeframe, three pillars, the proof you actually own, the price, the terms, and what is not included.

Module 0 · Lesson 3

Here is ours so you can see the shape

Module 0 · Lesson 3

And here is the rule I hold you to

Module 0 · Lesson 3

Write down only what you can put on a screenshot

Module 0 · Lesson 3

Default I want you to use, and you can argue with me on your Offer Audit call

Module 0 · Lesson 3

Field one, WHO IT IS FOR

Module 0 · Lesson 3 · the worksheet for this lesson

W0.3THE OFFER ONE-PAGER

OBJECTIVE

Get your entire offer onto one page that a stranger can understand in 30 seconds and repeat to somebody else without notes.

STEP 1. Fill the nine fields. Write in full sentences. No bullet lists of features.

1. WHO IT IS FOR (one buyer, specific enough to point at in a room)

Stress test: could a stranger identify this person in a room of 100 business owners using only your sentence? YES / NO

2. THE PROBLEM, IN THEIR WORDS (a sentence you have actually heard a buyer say)

Who said it and when:

3. THE OUTCOME (must contain a number and a timeframe)

Is every part of this outcome inside your control? YES / NO

If NO, rewrite it until it is. Write the rewrite here:

4. PILLAR ONE (what you do, and why it exists)

What:

Why:

5. PILLAR TWO

What:

Why:

Continues. Full worksheet in the resources below this video

Module 0 · Lesson 3 · you leave this lesson with

Your finished Offer One-Pager, one page, no second page, exported as PDF and posted in the community.

Worksheet 0.3 is in the resources below this video

Module 0 · Lesson 4

Your Decision Maker Map

11 min

ON SCREEN: Face for the open. Then screen share the blank Decision Maker Map. Then a browser: a competitor's Google reviews, a relevant Facebook group, an anonymised email thread. Then back to the map, filling the call-out rows live. Face for the close.

Module 0 · Lesson 4 · by the end of this lesson

You have named the one human who says yes, where they are, what they already believe, the exact sentences they use, and the three types of person you will refuse.

Module 0 · Lesson 4

Four, if you have fewer than ten sentences after all that, you do not have a copy problem, you have a conversation problem

Module 0 · Lesson 4

Here is the mechanism, and this is the bit that surprises people

Module 0 · Lesson 4

By the end of this you will have named the exact person who signs, and you will have ten real sentences that came out of their mouth, written down

Module 0 · Lesson 4

That third line is the one that costs people deals

Module 0 · Lesson 4 · the worksheet for this lesson

W0.4DECISION MAKER MAP

OBJECTIVE

Name the exact human who says yes, collect ten sentences in their words, and decide in advance who you will turn away.

STEP 1. The decision maker.

Job title or role:

Can this person spend your price without asking anybody? YES / NO

If NO, who else must approve it, by role:

What that second person cares about that the first one does not:

STEP 2. Where they already are. Fill at least six rows.

Trade body or association:

Facebook group / forum / community:

Second group:

Event or exhibition they attend:

Supplier or partner they all use:

Three competitors they compare you to: 1. 2. 3.

STEP 3. Ten sentences, in their words. Copy and paste. Do not tidy them up.

Source key: R = competitor review, G = group or forum, I = my own inbox or lost deal, C = conversation I had this week.

1. "" Source:

2. "" Source:

3. "" Source:

4. "" Source:

Continues. Full worksheet in the resources below this video

Module 0 · Lesson 4 · you leave this lesson with

Your completed Decision Maker Map, including 10 captured buyer sentences in their own words, 5 written call-outs and 3 disqualifiers, posted in the community.

Worksheet 0.4 is in the resources below this video

Module 0 · Lesson 5

What you can actually afford to spend

10 min

ON SCREEN: Face for the first ninety seconds. Then screen share of the Budget Calculator at tgb-budget-calculator.pages.dev, filled in live with a real example. Then the working table on screen while you talk through it. Back to face for the close.

Module 0 · Lesson 5 · by the end of this lesson

You have a daily ad budget derived from your own numbers rather than guessed, you know the most you can pay for a lead before you are losing money, and you know whether paid ads are viable for your business at all.

Module 0 · Lesson 5

The whole calculator, on one slide

Module 0 · Lesson 5 · the shape of this lesson

Module 0 · Lesson 5

One, what a new customer pays you

Module 0 · Lesson 5

Two, what is left after you deliver it

Module 0 · Lesson 5

Three, how many of those you want a month

Module 0 · Lesson 5

Four, your two conversion rates

Module 0 · Lesson 5

you can pay about thirty seven euro for a lead

Module 0 · Lesson 5

eighty nine euro a day

Module 0 · Lesson 5 · the worksheet for this lesson

W0.5YOUR AD BUDGET

OBJECTIVE

Produce a daily ad budget you can defend, and the cost per lead ceiling you will manage against for the rest of the programme.

TOOL: tgb-budget-calculator.pages.dev

STEP 1, Your four inputs

What one new customer pays you EUR

What is left after you deliver it (gross margin %) %

New customers you want per month

Of people you speak to, share who buy %

Of enquiries, share who become a real conversation %

Share of first-sale profit you will reinvest %

STEP 2, Your outputs

Copy these straight off the calculator.

Gross profit per customer EUR

Most a customer can cost you EUR

Most you can pay per lead EUR

Enquiries needed per month

Your daily ad budget EUR

STEP 3, The floor check

My daily budget is EUR 30 or more. Proceed.

Continues. Full worksheet in the resources below this video

Module 0 · Lesson 5 · you leave this lesson with

Your daily ad budget and your maximum cost per lead, both written on the Module 1 Prerequisite Checklist and posted in your accountability thread.

Worksheet 0.5 is in the resources below this video

Module 0 · Lesson 6

Lock it and book your Offer Audit

6 min

ON SCREEN: Screen share the Module 0 Go-Live Gate checklist. Then the booking calendar, book a slot live. Then the pre-call form, fill the first two fields on screen. Then the community tab and the gate post template. End on face.

Module 0 · Lesson 6 · by the end of this lesson

Your Module 0 gate is ticked, your gate post is up, and your one 45-minute Offer Audit call with Stephen is booked with the pre-call form submitted.

Module 0 · Lesson 6 · the shape of this lesson

Module 0 · Lesson 6

Question one, paste your one-pager

Module 0 · Lesson 6

Every module in this programme ends the same way

Module 0 · Lesson 6

Next module, Module 1, Install the Machine

Module 0 · Lesson 6 · the worksheet for this lesson

W0.5MODULE 0 GO-LIVE GATE

OBJECTIVE

Prove Module 0 is actually done, book your one 1:1 call, and hand yourself a clean sheet to start Module 1 with.

STEP 1. The gate. Tick only what is genuinely true. Until all six are ticked, do not start Module 1.

1. Intro post is live in the community.

2. Three 90-minute build blocks are recurring in my calendar for four weeks.

3. Four dates are in my calendar: pipeline live, ads running, graduation review, twelve weekly calls.

4. All five prerequisites confirmed: domain DNS access, business email admin, Meta page and ad account admin, daily ad budget, working card.

5. Offer One-Pager finished and passed all five stress tests.

6. Decision Maker Map finished: 10 sentences, 5 call-outs, 3 disqualifiers.

Boxes not ticked and the date I will have them done by:

STEP 2. Book the Offer Audit.

Date and time of my booked slot:

It is inside week two. (After week two it is forfeited.)

Pre-call form submitted at least 24 hours before.

STEP 3. Pre-call form answers. Write them here first.

The one number I want to move in 90 days:

The part of my offer I am least sure about:

The question I most want answered in 45 minutes:

Continues. Full worksheet in the resources below this video

Module 0 · Lesson 6 · you leave this lesson with

Module 0 gate post live in Skool (one-pager PDF plus Decision Maker Map screenshot plus your one 90-day number), and a confirmed 45-minute Offer Audit booking with the pre-call form submitted.

Worksheet 0.6 is in the resources below this video

End of Module 0

Post your proof
in the community

Nothing unlocks until it is up.

All modules

← → to move · N for notes · F for full screen

Module 0

What we cover

Start here. What this is, what it is not.

And this is step one

Here is the promise, and it is the only one I make

This is the same system we run for a global denim brand, for a national energy supplier, for a commercial solar installer, and for a multi-site trades business

This is not a promise that you will make money

This is not a course

Your intro post live in the Skool community (business, buyer, one 90-day number) plus three recurring 90-minute Pipeline Build blocks in your calendar for the next four weeks.

The Roadmap. Your next 90 days.

Month 1 is BUILD

Module 0 is open now, day one

Mechanically, here is what happens

Four, a daily ad budget you can hold for 30 days from Month 2

Your 90-day plan dated with real calendar dates and posted in the community, plus the Module 1 Prerequisite Checklist confirmed line by line (domain, business email, Meta business assets, ad budget floor, payment card).

Your Offer One-Pager

Here is ours so you can see the shape

And here is the rule I hold you to

Write down only what you can put on a screenshot

Default I want you to use, and you can argue with me on your Offer Audit call

Field one, WHO IT IS FOR

Your finished Offer One-Pager, one page, no second page, exported as PDF and posted in the community.

Your Decision Maker Map

Four, if you have fewer than ten sentences after all that, you do not have a copy problem, you have a conversation problem

Here is the mechanism, and this is the bit that surprises people

By the end of this you will have named the exact person who signs, and you will have ten real sentences that came out of their mouth, written down

That third line is the one that costs people deals

Your completed Decision Maker Map, including 10 captured buyer sentences in their own words, 5 written call-outs and 3 disqualifiers, posted in the community.

What you can actually afford to spend

One, what a new customer pays you

Two, what is left after you deliver it

Three, how many of those you want a month

Four, your two conversion rates

you can pay about thirty seven euro for a lead

eighty nine euro a day

Your daily ad budget and your maximum cost per lead, both written on the Module 1 Prerequisite Checklist and posted in your accountability thread.

Lock it and book your Offer Audit

Question one, paste your one-pager

Every module in this programme ends the same way

Next module, Module 1, Install the Machine

Module 0 gate post live in Skool (one-pager PDF plus Decision Maker Map screenshot plus your one 90-day number), and a confirmed 45-minute Offer Audit booking with the pre-call form submitted.

Post your proofin the community

Post your proof
in the community